Overview
The goal was to design a complete visual identity system for a cocoa butter–based skincare line, including logo design, color palette, typography, packaging, and digital presence. Cura Cocoa celebrates natural nourishment through minimal design, ethical values, and sensory simplicity. The creative direction combined earthy tones, organic textures, and elegant typography to reflect the brand’s purpose reconnecting self-care to its roots. Each product (body butter, lotion, lip balm, face cream, and hand cream) was designed with consistency in mind while giving each item its own character within the line.
The goal was to design a complete visual identity system for a cocoa butter–based skincare line, including logo design, color palette, typography, packaging, and digital presence. Cura Cocoa celebrates natural nourishment through minimal design, ethical values, and sensory simplicity. The creative direction combined earthy tones, organic textures, and elegant typography to reflect the brand’s purpose reconnecting self-care to its roots. Each product (body butter, lotion, lip balm, face cream, and hand cream) was designed with consistency in mind while giving each item its own character within the line.
The goal was to design a complete visual identity system for a cocoa butter–based skincare line, including logo design, color palette, typography, packaging, and digital presence. Cura Cocoa celebrates natural nourishment through minimal design, ethical values, and sensory simplicity. The creative direction combined earthy tones, organic textures, and elegant typography to reflect the brand’s purpose reconnecting self-care to its roots. Each product (body butter, lotion, lip balm, face cream, and hand cream) was designed with consistency in mind while giving each item its own character within the line.
The goal was to design a complete visual identity system for a cocoa butter–based skincare line, including logo design, color palette, typography, packaging, and digital presence. Cura Cocoa celebrates natural nourishment through minimal design, ethical values, and sensory simplicity. The creative direction combined earthy tones, organic textures, and elegant typography to reflect the brand’s purpose reconnecting self-care to its roots. Each product (body butter, lotion, lip balm, face cream, and hand cream) was designed with consistency in mind while giving each item its own character within the line.
Client
Cura Cocoa Butter
Industry
Skin Care
Service
Visual Identity
Package Design
Duration
5 Weeks
The Challenge
The main challenge was balancing authenticity and modernity. Cura Cocoa needed to feel culturally rooted without leaning into cliché natural-beauty aesthetics. The design also had to differentiate itself from the sea of neutral-toned skincare brands while maintaining a premium, minimalist appeal. Additionally, the packaging system had to work seamlessly across multiple product types from jars to tubes,while preserving the integrity of the brand’s visual hierarchy.
The main challenge was balancing authenticity and modernity. Cura Cocoa needed to feel culturally rooted without leaning into cliché natural-beauty aesthetics. The design also had to differentiate itself from the sea of neutral-toned skincare brands while maintaining a premium, minimalist appeal. Additionally, the packaging system had to work seamlessly across multiple product types from jars to tubes,while preserving the integrity of the brand’s visual hierarchy.
The main challenge was balancing authenticity and modernity. Cura Cocoa needed to feel culturally rooted without leaning into cliché natural-beauty aesthetics. The design also had to differentiate itself from the sea of neutral-toned skincare brands while maintaining a premium, minimalist appeal. Additionally, the packaging system had to work seamlessly across multiple product types from jars to tubes,while preserving the integrity of the brand’s visual hierarchy.
The main challenge was balancing authenticity and modernity. Cura Cocoa needed to feel culturally rooted without leaning into cliché natural-beauty aesthetics. The design also had to differentiate itself from the sea of neutral-toned skincare brands while maintaining a premium, minimalist appeal. Additionally, the packaging system had to work seamlessly across multiple product types from jars to tubes,while preserving the integrity of the brand’s visual hierarchy.
The Solution
The solution was to build a design language that felt earthy, honest, and intentional. The identity centered around a refined wordmark paired with warm, organic tones inspired by raw cocoa, clay, and sunlit skin. Typography was chosen to merge softness with structure, a clean sans-serif paired with an elegant serif accent. Packaging layouts were designed using ample white space, subtle texture, and balanced hierarchy to evoke calm and confidence. Each label features clean typography, minimalist line illustrations, and transparent ingredient storytelling to build trust. Messaging and copywriting emphasized Cura Cocoa’s values: ethical sourcing, natural nourishment, and ancestral care.
The solution was to build a design language that felt earthy, honest, and intentional. The identity centered around a refined wordmark paired with warm, organic tones inspired by raw cocoa, clay, and sunlit skin. Typography was chosen to merge softness with structure, a clean sans-serif paired with an elegant serif accent. Packaging layouts were designed using ample white space, subtle texture, and balanced hierarchy to evoke calm and confidence. Each label features clean typography, minimalist line illustrations, and transparent ingredient storytelling to build trust. Messaging and copywriting emphasized Cura Cocoa’s values: ethical sourcing, natural nourishment, and ancestral care.
The solution was to build a design language that felt earthy, honest, and intentional. The identity centered around a refined wordmark paired with warm, organic tones inspired by raw cocoa, clay, and sunlit skin. Typography was chosen to merge softness with structure, a clean sans-serif paired with an elegant serif accent. Packaging layouts were designed using ample white space, subtle texture, and balanced hierarchy to evoke calm and confidence. Each label features clean typography, minimalist line illustrations, and transparent ingredient storytelling to build trust. Messaging and copywriting emphasized Cura Cocoa’s values: ethical sourcing, natural nourishment, and ancestral care.
The solution was to build a design language that felt earthy, honest, and intentional. The identity centered around a refined wordmark paired with warm, organic tones inspired by raw cocoa, clay, and sunlit skin. Typography was chosen to merge softness with structure, a clean sans-serif paired with an elegant serif accent. Packaging layouts were designed using ample white space, subtle texture, and balanced hierarchy to evoke calm and confidence. Each label features clean typography, minimalist line illustrations, and transparent ingredient storytelling to build trust. Messaging and copywriting emphasized Cura Cocoa’s values: ethical sourcing, natural nourishment, and ancestral care.
The Result
The Result
The Result
The final brand identity successfully communicates “ancestral care for modern skin.” Cura Cocoa now stands as a fully realized conceptual skincare brand with a cohesive, scalable system that transitions beautifully from print to digital. The outcome reflects: A distinct, ownable aesthetic in the clean beauty space Cohesive packaging design adaptable across multiple product lines A story-driven identity that builds emotional connection with conscious consumers Portfolio-ready assets demonstrating strategy, design consistency, and storytelling
The final brand identity successfully communicates “ancestral care for modern skin.” Cura Cocoa now stands as a fully realized conceptual skincare brand with a cohesive, scalable system that transitions beautifully from print to digital. The outcome reflects: A distinct, ownable aesthetic in the clean beauty space Cohesive packaging design adaptable across multiple product lines A story-driven identity that builds emotional connection with conscious consumers Portfolio-ready assets demonstrating strategy, design consistency, and storytelling
The final brand identity successfully communicates “ancestral care for modern skin.” Cura Cocoa now stands as a fully realized conceptual skincare brand with a cohesive, scalable system that transitions beautifully from print to digital. The outcome reflects: A distinct, ownable aesthetic in the clean beauty space Cohesive packaging design adaptable across multiple product lines A story-driven identity that builds emotional connection with conscious consumers Portfolio-ready assets demonstrating strategy, design consistency, and storytelling
The final brand identity successfully communicates “ancestral care for modern skin.” Cura Cocoa now stands as a fully realized conceptual skincare brand with a cohesive, scalable system that transitions beautifully from print to digital. The outcome reflects: A distinct, ownable aesthetic in the clean beauty space Cohesive packaging design adaptable across multiple product lines A story-driven identity that builds emotional connection with conscious consumers Portfolio-ready assets demonstrating strategy, design consistency, and storytelling
