Overview
The project aimed to translate Cheesy Does It’s humble, heartwarming story into a visual identity that feels fresh, handcrafted, and full of flavor. The brand needed to appeal to a new generation of brunch lovers who value both authenticity and aesthetic appeal — the type who photograph their bagels as much as they enjoy them. The full scope included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging and label design for multiple flavor SKUs Photography direction and tone of voice guidelines The creative direction was rooted in “elevated homemade” — nostalgic yet refined, with visual cues that blend cozy kitchen energy and artisanal craftsmanship.
The project aimed to translate Cheesy Does It’s humble, heartwarming story into a visual identity that feels fresh, handcrafted, and full of flavor. The brand needed to appeal to a new generation of brunch lovers who value both authenticity and aesthetic appeal — the type who photograph their bagels as much as they enjoy them. The full scope included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging and label design for multiple flavor SKUs Photography direction and tone of voice guidelines The creative direction was rooted in “elevated homemade” — nostalgic yet refined, with visual cues that blend cozy kitchen energy and artisanal craftsmanship.
The project aimed to translate Cheesy Does It’s humble, heartwarming story into a visual identity that feels fresh, handcrafted, and full of flavor. The brand needed to appeal to a new generation of brunch lovers who value both authenticity and aesthetic appeal — the type who photograph their bagels as much as they enjoy them. The full scope included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging and label design for multiple flavor SKUs Photography direction and tone of voice guidelines The creative direction was rooted in “elevated homemade” — nostalgic yet refined, with visual cues that blend cozy kitchen energy and artisanal craftsmanship.
The project aimed to translate Cheesy Does It’s humble, heartwarming story into a visual identity that feels fresh, handcrafted, and full of flavor. The brand needed to appeal to a new generation of brunch lovers who value both authenticity and aesthetic appeal — the type who photograph their bagels as much as they enjoy them. The full scope included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging and label design for multiple flavor SKUs Photography direction and tone of voice guidelines The creative direction was rooted in “elevated homemade” — nostalgic yet refined, with visual cues that blend cozy kitchen energy and artisanal craftsmanship.
Client
Cheesy Does It
Industry
Food Product
Service
Visual Identity
Package Design
Duration
5 Weeks
The Challenge
The challenge was to capture the homemade authenticity without looking outdated or overly rustic. Many artisanal food brands lean too heavily into traditional or vintage aesthetics, losing appeal among younger, design-conscious consumers. Another key challenge was creating a flavor-forward packaging system that felt cohesive across a growing product line — from savory blends like Garlic & Chive to sweet pairings like Strawberry Basil — while ensuring each jar still stood out on the shelf.
The challenge was to capture the homemade authenticity without looking outdated or overly rustic. Many artisanal food brands lean too heavily into traditional or vintage aesthetics, losing appeal among younger, design-conscious consumers. Another key challenge was creating a flavor-forward packaging system that felt cohesive across a growing product line — from savory blends like Garlic & Chive to sweet pairings like Strawberry Basil — while ensuring each jar still stood out on the shelf.
The challenge was to capture the homemade authenticity without looking outdated or overly rustic. Many artisanal food brands lean too heavily into traditional or vintage aesthetics, losing appeal among younger, design-conscious consumers. Another key challenge was creating a flavor-forward packaging system that felt cohesive across a growing product line — from savory blends like Garlic & Chive to sweet pairings like Strawberry Basil — while ensuring each jar still stood out on the shelf.
The challenge was to capture the homemade authenticity without looking outdated or overly rustic. Many artisanal food brands lean too heavily into traditional or vintage aesthetics, losing appeal among younger, design-conscious consumers. Another key challenge was creating a flavor-forward packaging system that felt cohesive across a growing product line — from savory blends like Garlic & Chive to sweet pairings like Strawberry Basil — while ensuring each jar still stood out on the shelf.
The Solution
The solution was a bright, personality-driven identity system that celebrates flavor, craft, and joy. Key creative choices included: A hand-lettered-inspired logo that feels approachable and expressive, echoing the brand’s handcrafted roots. A color system inspired by flavor — soft pastels and warm tones that reflect each blend’s ingredients and mood. Playful typography pairings that balance modern simplicity with a touch of whimsy. A packaging layout that highlights freshness and flavor storytelling, with illustrative or textural details that evoke the blending process. Together, these elements created a brand that feels both kitchen-made and shelf-ready — warm, tactile, and irresistibly inviting.
The solution was a bright, personality-driven identity system that celebrates flavor, craft, and joy. Key creative choices included: A hand-lettered-inspired logo that feels approachable and expressive, echoing the brand’s handcrafted roots. A color system inspired by flavor — soft pastels and warm tones that reflect each blend’s ingredients and mood. Playful typography pairings that balance modern simplicity with a touch of whimsy. A packaging layout that highlights freshness and flavor storytelling, with illustrative or textural details that evoke the blending process. Together, these elements created a brand that feels both kitchen-made and shelf-ready — warm, tactile, and irresistibly inviting.
The solution was a bright, personality-driven identity system that celebrates flavor, craft, and joy. Key creative choices included: A hand-lettered-inspired logo that feels approachable and expressive, echoing the brand’s handcrafted roots. A color system inspired by flavor — soft pastels and warm tones that reflect each blend’s ingredients and mood. Playful typography pairings that balance modern simplicity with a touch of whimsy. A packaging layout that highlights freshness and flavor storytelling, with illustrative or textural details that evoke the blending process. Together, these elements created a brand that feels both kitchen-made and shelf-ready — warm, tactile, and irresistibly inviting.
The solution was a bright, personality-driven identity system that celebrates flavor, craft, and joy. Key creative choices included: A hand-lettered-inspired logo that feels approachable and expressive, echoing the brand’s handcrafted roots. A color system inspired by flavor — soft pastels and warm tones that reflect each blend’s ingredients and mood. Playful typography pairings that balance modern simplicity with a touch of whimsy. A packaging layout that highlights freshness and flavor storytelling, with illustrative or textural details that evoke the blending process. Together, these elements created a brand that feels both kitchen-made and shelf-ready — warm, tactile, and irresistibly inviting.
The Result
The Result
The Result
Cheesy Does It launched as a refreshing, flavorful presence in the artisanal food space — bridging the gap between homemade charm and modern indulgence. The brand’s playful yet polished identity resonates deeply with food lovers who crave comfort with character. The result is a cohesive brand system that not only celebrates the story behind every jar but also invites people to slow down, savor, and make every meal a little more “cheesy.”
Cheesy Does It launched as a refreshing, flavorful presence in the artisanal food space — bridging the gap between homemade charm and modern indulgence. The brand’s playful yet polished identity resonates deeply with food lovers who crave comfort with character. The result is a cohesive brand system that not only celebrates the story behind every jar but also invites people to slow down, savor, and make every meal a little more “cheesy.”
Cheesy Does It launched as a refreshing, flavorful presence in the artisanal food space — bridging the gap between homemade charm and modern indulgence. The brand’s playful yet polished identity resonates deeply with food lovers who crave comfort with character. The result is a cohesive brand system that not only celebrates the story behind every jar but also invites people to slow down, savor, and make every meal a little more “cheesy.”
Cheesy Does It launched as a refreshing, flavorful presence in the artisanal food space — bridging the gap between homemade charm and modern indulgence. The brand’s playful yet polished identity resonates deeply with food lovers who crave comfort with character. The result is a cohesive brand system that not only celebrates the story behind every jar but also invites people to slow down, savor, and make every meal a little more “cheesy.”
