Overview
The Eter & Earth brand was built around the intersection of wellness and sustainability, targeting conscious consumers who value holistic self-care and eco-friendly living. The brand needed to reflect not only the quality and purity of its products but also a deeper philosophy of balance — between humans and nature. The project included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging design for essential oils Digital presence and social media direction The design direction leaned into natural minimalism, soft neutrals, earthy tones, and organic textures — to evoke tranquility and authenticity while maintaining a modern, elevated look.
The Eter & Earth brand was built around the intersection of wellness and sustainability, targeting conscious consumers who value holistic self-care and eco-friendly living. The brand needed to reflect not only the quality and purity of its products but also a deeper philosophy of balance — between humans and nature. The project included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging design for essential oils Digital presence and social media direction The design direction leaned into natural minimalism, soft neutrals, earthy tones, and organic textures — to evoke tranquility and authenticity while maintaining a modern, elevated look.
The Eter & Earth brand was built around the intersection of wellness and sustainability, targeting conscious consumers who value holistic self-care and eco-friendly living. The brand needed to reflect not only the quality and purity of its products but also a deeper philosophy of balance — between humans and nature. The project included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging design for essential oils Digital presence and social media direction The design direction leaned into natural minimalism, soft neutrals, earthy tones, and organic textures — to evoke tranquility and authenticity while maintaining a modern, elevated look.
The Eter & Earth brand was built around the intersection of wellness and sustainability, targeting conscious consumers who value holistic self-care and eco-friendly living. The brand needed to reflect not only the quality and purity of its products but also a deeper philosophy of balance — between humans and nature. The project included: Brand strategy and positioning Visual identity system (logo, color palette, typography) Packaging design for essential oils Digital presence and social media direction The design direction leaned into natural minimalism, soft neutrals, earthy tones, and organic textures — to evoke tranquility and authenticity while maintaining a modern, elevated look.
Client
Eter & Earth Essential Oils
Industry
Health & Wellness
Service
Visual Identity
Package Design
Brand Design
Duration
6 Week
The Challenge
The essential oil and wellness market is saturated with brands that either lean too clinical or overly “boho.” The challenge was to create a visual identity that felt grounded and trustworthy, without losing its sense of calm and connection to nature. Another key challenge was balancing eco-conscious values with premium aesthetics — ensuring the brand communicated sustainability without appearing rustic or handmade. Every design decision had to reflect purity, mindfulness, and environmental respect while appealing to a design-conscious audience.
The essential oil and wellness market is saturated with brands that either lean too clinical or overly “boho.” The challenge was to create a visual identity that felt grounded and trustworthy, without losing its sense of calm and connection to nature. Another key challenge was balancing eco-conscious values with premium aesthetics — ensuring the brand communicated sustainability without appearing rustic or handmade. Every design decision had to reflect purity, mindfulness, and environmental respect while appealing to a design-conscious audience.
The essential oil and wellness market is saturated with brands that either lean too clinical or overly “boho.” The challenge was to create a visual identity that felt grounded and trustworthy, without losing its sense of calm and connection to nature. Another key challenge was balancing eco-conscious values with premium aesthetics — ensuring the brand communicated sustainability without appearing rustic or handmade. Every design decision had to reflect purity, mindfulness, and environmental respect while appealing to a design-conscious audience.
The essential oil and wellness market is saturated with brands that either lean too clinical or overly “boho.” The challenge was to create a visual identity that felt grounded and trustworthy, without losing its sense of calm and connection to nature. Another key challenge was balancing eco-conscious values with premium aesthetics — ensuring the brand communicated sustainability without appearing rustic or handmade. Every design decision had to reflect purity, mindfulness, and environmental respect while appealing to a design-conscious audience.
The Solution
The solution began with defining a clear brand foundation — positioning Eter & Earth as “purity with purpose.” The visual identity used: A minimalist wordmark with organic letterforms, reflecting nature’s fluidity. A neutral color palette of soft beiges, warm earth tones, and muted greens to evoke calm and balance. Sustainably inspired textures and materials in packaging to visually communicate eco-conscious values. A clean, modern typographic system to balance natural softness with refined clarity. Every detail — from bottle labeling to digital touchpoints — was designed to feel intentional, pure, and connected to nature’s rhythm.
The solution began with defining a clear brand foundation — positioning Eter & Earth as “purity with purpose.” The visual identity used: A minimalist wordmark with organic letterforms, reflecting nature’s fluidity. A neutral color palette of soft beiges, warm earth tones, and muted greens to evoke calm and balance. Sustainably inspired textures and materials in packaging to visually communicate eco-conscious values. A clean, modern typographic system to balance natural softness with refined clarity. Every detail — from bottle labeling to digital touchpoints — was designed to feel intentional, pure, and connected to nature’s rhythm.
The solution began with defining a clear brand foundation — positioning Eter & Earth as “purity with purpose.” The visual identity used: A minimalist wordmark with organic letterforms, reflecting nature’s fluidity. A neutral color palette of soft beiges, warm earth tones, and muted greens to evoke calm and balance. Sustainably inspired textures and materials in packaging to visually communicate eco-conscious values. A clean, modern typographic system to balance natural softness with refined clarity. Every detail — from bottle labeling to digital touchpoints — was designed to feel intentional, pure, and connected to nature’s rhythm.
The solution began with defining a clear brand foundation — positioning Eter & Earth as “purity with purpose.” The visual identity used: A minimalist wordmark with organic letterforms, reflecting nature’s fluidity. A neutral color palette of soft beiges, warm earth tones, and muted greens to evoke calm and balance. Sustainably inspired textures and materials in packaging to visually communicate eco-conscious values. A clean, modern typographic system to balance natural softness with refined clarity. Every detail — from bottle labeling to digital touchpoints — was designed to feel intentional, pure, and connected to nature’s rhythm.
The Result
The Result
The Result
Eter & Earth launched with a cohesive, elevated brand identity that stands apart in the wellness space. The visual system captures both the serenity of nature and the sophistication of modern wellness, allowing the brand to appeal to eco-conscious consumers who value aesthetics and authenticity. The final brand identity not only communicates purity and mindfulness, but also positions Eter & Earth as a trustworthy, premium name in the clean wellness category — embodying its promise to nurture the body and honor the earth.
Eter & Earth launched with a cohesive, elevated brand identity that stands apart in the wellness space. The visual system captures both the serenity of nature and the sophistication of modern wellness, allowing the brand to appeal to eco-conscious consumers who value aesthetics and authenticity. The final brand identity not only communicates purity and mindfulness, but also positions Eter & Earth as a trustworthy, premium name in the clean wellness category — embodying its promise to nurture the body and honor the earth.
Eter & Earth launched with a cohesive, elevated brand identity that stands apart in the wellness space. The visual system captures both the serenity of nature and the sophistication of modern wellness, allowing the brand to appeal to eco-conscious consumers who value aesthetics and authenticity. The final brand identity not only communicates purity and mindfulness, but also positions Eter & Earth as a trustworthy, premium name in the clean wellness category — embodying its promise to nurture the body and honor the earth.
Eter & Earth launched with a cohesive, elevated brand identity that stands apart in the wellness space. The visual system captures both the serenity of nature and the sophistication of modern wellness, allowing the brand to appeal to eco-conscious consumers who value aesthetics and authenticity. The final brand identity not only communicates purity and mindfulness, but also positions Eter & Earth as a trustworthy, premium name in the clean wellness category — embodying its promise to nurture the body and honor the earth.
